Disclosure: This post contains affiliate links. If you buy WebinarFuel or FuelSuite through them, Styles Business Group earns a commission at no extra cost to you. Full disclosure.
The short version
Five-day challenges are one of the most common ways coaches sell a program, but running one live every month wears you out. ChallengeFuel is FuelSoft's tool for running a multi-day challenge from pre-recorded sessions on a schedule, with reminders, VIP upsells and sales tracking built in. It comes bundled with WebinarFuel in the FuelSuite Pro plan, or you can buy it on its own.
It's a good fit if you already have a challenge that converts and you want it to run without you. It's a poor fit if you've never run a challenge live, because automating an offer that hasn't been tested just automates the guesswork.
What it costs (checked Oct 23, 2026)
- FuelSuite Pro (WebinarFuel Pro + ChallengeFuel Pro): $297/month on challengefuel.com's main page (listed as "normally $394/mo"). This is the plan the 14-day free trial runs on.
- WebinarFuel Pro alone: $197/month. It does not include challenges.
- ChallengeFuel Pro alone: shown on challengefuel.com/our-pricing as $122/month billed annually (normally $147/month).
- 14-day free trial, cancel anytime, per the site.
Affiliate link: we may earn a commission at no extra cost to you. Disclosure
What you need before you start
From FuelSoft's public onboarding doc and the ChallengeFuel feature list:
- A registration page. ChallengeFuel gives you an embeddable registration widget, not a full page builder, so you'll need a page on your own site or funnel tool.
- Your session videos, one per day plus any VIP sessions. ChallengeFuel offers hosted videos (5 on FuelSuite Pro), or you can use Wistia, Vimeo or Sprout.
- An order page for your offer, and a thank-you page so sales can be tracked.
- Your offer and deadline, decided in advance. If the deadline resets for each person, don't say it's a one-time chance.
How a challenge gets built (per FuelSoft's onboarding doc; not tested hands-on)
- Create the challenge: name it, choose your videos and set the time zone.
- Schedule the days: map a video to each day's session and add VIP sessions where you want them.
- Embed the widgets: put the registration widget on your page and the thank-you widget on your thank-you page.
- Set what happens at the end: where attendees go when the challenge finishes. FuelSuite can "link" challenges and webinars so finishers are invited to the next event.
- Design the event room: look and feel, replay settings, and your calls to action.
- Connect integrations (optional): send registrants to your email tool. There's also a built-in contact database with segmentation.
- Turn on reminders: email, SMS and push notifications. Watch your credits: our trial shows 250 emails and 25 SMS.
The features that matter for coaches
- VIP upsells: sell VIP session access, "gate" VIP sessions, and split-test the VIP offer.
- Facebook group streaming (per the vendor; not seen in our trial): stream sessions into a Facebook group. If you do, label them as pre-recorded.
- Show-up help: SMS, calendar sync and push reminders across the days. ChallengeFuel's own site claims 40-70% of registrants drop off after Day 1 on most platforms; that's their marketing claim, not a figure we've tested.
- Tracking: sales, conversions, traffic-source tests, and backend sales or booked calls.
Honest downsides
- Price. $297/month is a lot if you only run one challenge a quarter. Do the math on your own conversion numbers first.
- Credit limits. Email and SMS credits are capped, and the trial allowance is small.
- No page builder. You still need your own registration and order pages.
- Refunds. Check FuelSoft's refund terms before you buy; our earlier research found refunds apply only within 30 days of your first purchase.
- The ethics line. Automating a challenge is fine. Calling recorded sessions "live", or using a fake countdown that resets, isn't. See Are Automated Webinars Ethical?
Who should try it
- Coaches who've already run a challenge live at least once and know it sells.
- Course creators who want a webinar and a challenge in one account, linked together.
- Anyone happy to run a WebinarFuel webinar only should stick with the $197 Pro plan. See WebinarFuel Pricing (2026).
Affiliate link: we may earn a commission at no extra cost to you. Disclosure
Sources: challengefuel.com and challengefuel.com/our-pricing (checked Oct 23, 2026); FuelSoft onboarding docs at docs.fuelsoft.com.